Few months back Micromax, the popular Indian phone maker, signed an agreement with Cyanogen to use the latter’s Cyanogen OS exclusively in India. The result of this relationship is out now in the form of a new brand called “YU”. The first YU phone, called Yureka was recently launched in India exclusively at Amazon.in for Rs.8999 ($150) Wait! If you are thinking it as just another typical Micromax mid-ranger crap, then you are wrong. For this price Yureka has really impressive specs – Qualcomm Snapdragon 615 chipset/1.5GHz Octa-core 64-bit CPU, 2GB RAM, 13MP/5MP camera, HD IPS screen etc. Enthusiastically dubbed as the “Zeus of Phones”, YU Yureka sports a stylish-design too. It is certainly a capable device to combat the growing influence of Chinese phone makers in India.
In 2014, local players like Micromax, Lemon, Intex, Lava lost a sizable amount of market share to their Chinese counterparts. The main reason behind this success story was the simple strategy of producing high-quality/specification phones at a very low price. Rise of the dragon in this field was not limited to India, the impact was felt more or less on a worldwide level. Even giants like Samsung, LG, Sony etc also felt the heat of this invasion. They all lost considerable market share (especially the low & mid-range Android device segment) to the likes of Xiaomi, Huawei, Gionee, Oppo, Meizu, ZTE, Lenovo etc. Suddenly the low/mid-range Samsung phones started to look over-priced craps in comparison to their Chinese counterparts. Now local phone manufacturers like Micromax have understood that the only way to counter Chinese invasion is to use the latter’s strategy against them.
Anyway, here is brief review of YU Yureka specifications and features
CPU – 1.5GHz octa-core CPU (64-bit), Qualcomm Snapdragon 615 chipset, Adreno 405 GPU
Memory – 2GB DDR3 RAM, 16GB internal memory, upto 32GB microSD card support
Display – 5.5 inches, 720×1280 pixels IPS LCD screen protected with Gorilla Glass 3 and oleophobic coating
Camera – 13 Megapixels main camera with 5P Largan Blue Lens Architecture, Sony CMOS sensor, camera features include Live filters, burst mode, exposure control etc plus time-lapse & Slo-Mo video modes. 5MP front camera for great selfies
OS – Cyanogen Mod 11 based on Android 4.4.4 KitKat
Others – 4G LTE (upto 150Mbps download speeds) support, 3G, Wi-Fi, Bluetooth v4, GPS, dual SIM support, 2500mAh battery, YUniverse browser, FM Radio
Like similar other phones YU Yureka is very much in demand these days. Amazon India has sold out multiple batches of Yureka within minutes (sale starts at 2PM every Thursday). Go to the Yureka page at amazon.in, register and follow the instructions to get one in India. Overall Yureka is a steal at this price – certainly recommended.